At Escritt Barrell Golding, the advice we offer our clients is as individual as your property. The route to optimising a sale price is different for every property we sell. However, there are some key issues which you must consider before and during the marketing process:
Presentation is key to a successful sale. For most people this is not time consuming or expensive, but in every single case presentation makes the difference. Make sure you get proper advice.
Setting your asking price
It’s realistic to get more than one market appraisal. Don’t make the mistake of simply choosing the agent who gave you the highest valuation. Make sure that they back up their opinion with reliable evidence.
Before your agent starts marketing your property, instruct your solicitor to prepare all the documentation, so that a contract can be sent out without delay once your agent has found a buyer for you.
Before marketing begins, have a clear idea of what sort of property you want to buy. Once you have begun your search, try to meet the agents you are looking through in person; they will be better able to help you if they understand exactly what your needs are.
Make sure you have the finance in place to buy your new home. Make sure you know how much you can afford and have measures in place when you make your offer. Speak to our independent financial advisor to find the right mortgage for you.
Choose a local agent, who is an RICS member. You can take advantage of their skills and expertise. They act in your interest and give you clear, impartial advice. Make sure you understand how the agent will market your property. Make sure that you understand the terms of your agency agreement. If there are any terms you don’t understand ask your agent. An agency agreement is a legally binding document. You should be clear about what you are committing to, how much you are paying the agent and when the payments are due. Don’t sign the agreement if you are not sure of any of the terms and conditions. Once instructed the estate agent will visit your home and take details of its size and features.
Most agents will negotiate to an extent on their standard fees. Don’t make the mistake of choosing the cheapest or most expensive agent. Your choice should be determined by your objective to maximise your net sale proceeds and by the quality of the service which the agent is offering, not by what you pay your agent. Fees or charges should be written in to the agency agreement.
Begin your preparation before you want the agent to start marketing your property for sale. This will also give you enough time to make any cosmetic alterations or improvements which have been recommended to you. The agent will be able to compile sales brochures and ensure that the legal requirements for the sale can be completed within a few days if you plan ahead.